Kronos is a small London-based business, founded because we were tired of spending exorbitant amounts on razor blades, only to deal with persistent in-grown hairs and skin irritation. We understood the frustration of investing in expensive cartridges that never seemed to last and did little to improve the quality of the shave. So, we decided to challenge the status quo.

Multi-blade cartridges are the standard not because they’re the best (2,3), but simply because they make the most money for manufacturers (1). This practice is called the razor and blade revenue model, in which companies offer a product at a low price, but make up for this by charging a high price for the consumable. This means you are “locked in because of the proprietary technology” (1).

 

Take Control

We believe in transparency and back our claims with credible sources because we want to empower you to make informed choices. Businesses should offer products that serve the interests of their customers (4). Over-consumption is bad for our wallets (1) and bad for the environment (5). You shouldn't be locked into spending money on things that don't benefit you.

We provide a razor that uses affordable non-proprietary blades, offering a traditional solution to a problem that should not exist. No more worrying about in-grown hairs (2,3), no more frustration with costly cartridges (1). With Kronos, you're investing in a shaving experience that prioritises your comfort and your wallet. It's time to take control of your shaving routine and feel great in your own skin.

 

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References

1: Dhebar, A. (2016). Razor-and-Blades pricing revisited. Business Horizons.

2: British Association of Dermatologists (2021). Pseudofolliculitis. Patient information Leaflet. Retrieved from: https://www.bad.org.uk/pils/pseudofolliculitis/

3: Michel, D. (2016). Pseudofolliculitis Barbae: Prevention and Treatment. US Pharm

4. Freeman, R. E., Martin, K., & Parmar, B. (2007). Stakeholder capitalism. Journal of Business Ethics.

5. Orecchia, C., & Zoppoli, P. (2007). Consumerism and Environment: Does Consumption Behaviour Affect Environmental Quality?