Electric Shaver Statistics (2026): 40+ Data Points on Market Growth, Foil vs Rotary, and the Electric-Manual Shift
The global market for electric shavers was worth $12.4 billion in 2024, and analysts expect it to reach $19.5 billion by 2034 (GMInsights). Foil models take 55.8% of that revenue, cordless devices 65.4%, and Asia-Pacific alone accounts for $4.2 billion of it. Yet the older, cheaper technology still holds the larger prize: the wider razor market sits at $12.54 billion, blades outsell batteries by a wide margin, and traditional wet shaving is growing faster than the electric segment in several regions. We aggregated data from GMInsights, Grand View Research, Mordor Intelligence, Data Bridge Market Research, and a dozen other sources to map where electric shaving actually stands in 2026.
How big is the electric shaver market in 2026?
The global electric shaver market was valued at about $12.4 billion in 2024 and is forecast to grow at roughly 4.7% a year, reaching $19.5 billion by 2034 (GMInsights). Estimates vary with scope: firms that count trimmers and clippers alongside shavers put the figure higher, while narrower definitions land near $9 billion. Foil shavers hold the majority of sales, cordless models dominate, and Asia-Pacific is both the largest region and one of the fastest-growing.
Key takeaways
- The global electric shaver market was worth $12.4 billion in 2024 and is projected to reach $19.5 billion by 2034, a 4.7% CAGR (GMInsights, Electric Shavers Market).
- Foil shavers held 55.8% of electric shaver revenue in 2024; rotary models are forecast to grow fastest (Data Bridge Market Research, Electric Shavers Market).
- Cordless shavers accounted for 65.4% of the market, around $8.1 billion, in 2024 (GMInsights).
- Asia-Pacific was the largest region at $4.2 billion in 2024, on course for $6.9 billion by 2034 (GMInsights).
- China alone represented roughly $1.4 billion of electric shaver value in 2024 (GMInsights).
- The wider razor market, all types, reached $12.54 billion in 2024 and is set to hit $15.71 billion by 2030; the electric segment grows fastest at 4.6% (Grand View Research, Razor Market).
- Traditional wet shaving is far from finished: that market was $19.18 billion in 2024 and is forecast to reach $33.38 billion by 2030 (Grand View Research, Wet Shave Market).
- Shavers make up 42.45% of the $7.40 billion men's grooming appliances market (Mordor Intelligence, Men's Grooming Appliances Market).
- Specialty stores took 36.45% of grooming appliance sales in 2025, but online is the fastest-growing channel at a 5.55% CAGR (Mordor Intelligence).
- The five leading brands, Panasonic, Philips, Braun, Conair, and Xiaomi, hold a combined 25% to 30% of the market (GMInsights).
- North America accounted for 38.25% of men's grooming appliance value in 2025 (Mordor Intelligence).
1. Market size and growth
Electric shaving is a mature category that grows steadily rather than in bursts. GMInsights puts annual growth at 4.7% through 2034, a pace set by replacement cycles and premium upgrades more than by first-time buyers. The bigger complication is definitional. Narrow the category to dedicated shavers and the market sits near $9 billion; widen it to include trimmers and clippers and estimates climb well past $17 billion. We anchor on the mid-range GMInsights figure and flag the spread.
| Metric | Value | Source |
|---|---|---|
| Electric shaver market, 2024 | $12.4 billion | GMInsights, Electric Shavers Market |
| Electric shaver market, 2034 (forecast) | $19.5 billion | GMInsights |
| CAGR, 2025 to 2034 | 4.7% | GMInsights |
| Rotary sub-segment, 2024 | $2.6 billion | GMInsights |
| Rotary sub-segment, 2034 (forecast) | $3.9 billion | GMInsights |
| Men's grooming appliances market, 2025 | $7.40 billion | Mordor Intelligence |
| Men's grooming appliances market, 2031 (forecast) | $9.44 billion | Mordor Intelligence |
| Narrower-scope market estimate, 2026 | ~$8.9 billion | Research and Markets, Shavers Market |
Full report: GMInsights, Electric Shavers Market.
2. Electric versus manual: the real split
Electric is gaining, but slowly, and from behind. Grand View Research values all razors at $12.54 billion in 2024, with cartridge and disposable formats still holding the majority of unit sales. The electric segment is the fastest-growing at 4.6% a year, though it starts from a smaller base. At the same time the wet shave market keeps expanding, which tells you the shift is real without being a rout. The sharpest generational signal comes from an older survey: in 2017, 64% of US men aged 18 to 29 reached for an electric shaver, the highest share of any age band.
| Metric | Value | Source |
|---|---|---|
| Razor market, all types, 2024 | $12.54 billion | Grand View Research, Razor Market |
| Razor market, 2030 (forecast) | $15.71 billion | Grand View Research |
| Razor market CAGR, 2025 to 2030 | 3.9% | Grand View Research |
| Electric razor segment CAGR | 4.6% (fastest segment) | Grand View Research |
| Wet shave market, 2024 | $19.18 billion | Grand View Research, Wet Shave Market |
| Wet shave market, 2030 (forecast) | $33.38 billion | Grand View Research |
| US men 18 to 29 using an electric shaver, 2017 | 64% | Statista (most recent broad age survey) |
Full report: Grand View Research, Razor Market.
3. Foil, rotary, and the cordless standard
Two design questions define the hardware: foil or rotary, corded or cordless. Foil leads on sales today, prized for a close, skin-friendly cut on fine or straight hair. Rotary is set to grow faster, since its floating heads handle coarse hair and the contours of the jaw and neck better. On power, the argument is effectively over: cordless has won.
| Metric | Value | Source |
|---|---|---|
| Foil share of electric shaver revenue, 2024 | 55.8% | Data Bridge Market Research |
| Rotary growth outlook | Fastest-growing type, 2025 to 2032 | Data Bridge Market Research |
| Rotary sub-segment value, 2024 | $2.6 billion | GMInsights |
| Cordless share of market, 2024 | 65.4% | GMInsights |
| Cordless market value, 2024 | $8.1 billion | GMInsights |
| Cordless share of grooming appliances, 2025 | 51.62% | Mordor Intelligence |
Full report: Data Bridge Market Research, Electric Shavers Market.
4. Where the world shaves: the regional picture
Asia-Pacific is the centre of gravity, driven by rising incomes, urbanisation, and a fast-growing grooming culture across China, Japan, and India. North America and Europe are steadier, higher-value markets where electric shavers are a replacement purchase rather than a first buy.
| Metric | Value | Source |
|---|---|---|
| Asia-Pacific electric shaver value, 2024 | $4.2 billion | GMInsights |
| Asia-Pacific value, 2034 (forecast) | $6.9 billion | GMInsights |
| China electric shaver value, 2024 | $1.4 billion | GMInsights |
| Asia-Pacific share of rotary shavers, 2024 | 42% | Data Bridge Market Research |
| Europe share of electric shaver market, 2024 | ~26% | GMInsights |
| US electric shaver value, 2024 | $1.9 billion | GMInsights |
| North America share of razor market, 2024 | 31.6% | Grand View Research |
| North America share of grooming appliances, 2025 | 38.25% | Mordor Intelligence |
Full report: Mordor Intelligence, Men's Grooming Appliances Market.
5. A consolidated field: the leading brands
Three legacy names anchor the category. Philips leads on wet and dry rotary systems, Panasonic on foil design and Asia-Pacific volume, and Braun, owned by Procter and Gamble, on the premium foil tier. Newer entrants such as Xiaomi compete on price. Even so, concentration is lower than in blade razors: the top five hold a combined 25% to 30%, which leaves real room for regional and value brands.
| Metric | Value | Source |
|---|---|---|
| Top five brands' combined share | 25% to 30% | GMInsights |
| Leading brands | Panasonic, Philips, Braun, Conair, Xiaomi | GMInsights |
| Rotary and Asia-Pacific strength | Panasonic | GMInsights |
| Wet and dry leader | Philips | GMInsights |
| Braun owner | Procter and Gamble | GMInsights, company profiles |
Full report: GMInsights, Electric Shavers Market.
6. Channels and the grooming shift
Electric shavers sit inside a wider men's grooming appliances market that is tilting toward multifunction devices and online buying. Shavers remain the largest slice of that market, but trimmers and stylers are the fastest-growing, and the shop counter is losing ground to the screen.
| Metric | Value | Source |
|---|---|---|
| Shavers' share of grooming appliance value, 2025 | 42.45% | Mordor Intelligence |
| Stylers and trimmers CAGR, 2025 to 2031 | 4.72% (fastest sub-segment) | Mordor Intelligence |
| Specialty stores' share, 2025 | 36.45% | Mordor Intelligence |
| Online channel CAGR, 2025 to 2031 | 5.55% (fastest channel) | Mordor Intelligence |
| Corded share of electric shavers, 2024 | ~34.6% | GMInsights |
| Men's grooming appliances CAGR, 2026 to 2031 | 4.15% | Mordor Intelligence |
Full report: Mordor Intelligence, Men's Grooming Appliances Market.
The numbers at a glance
| Metric | Value | Source |
|---|---|---|
| Electric shaver market, 2024 | $12.4 billion | GMInsights |
| Electric shaver market, 2034 (forecast) | $19.5 billion | GMInsights |
| Electric shaver market CAGR, 2025 to 2034 | 4.7% | GMInsights |
| Foil share of revenue, 2024 | 55.8% | Data Bridge Market Research |
| Cordless share of market, 2024 | 65.4% | GMInsights |
| Cordless market value, 2024 | $8.1 billion | GMInsights |
| Rotary sub-segment, 2024 | $2.6 billion | GMInsights |
| Asia-Pacific value, 2024 | $4.2 billion | GMInsights |
| China value, 2024 | $1.4 billion | GMInsights |
| US value, 2024 | $1.9 billion | GMInsights |
| Europe market share, 2024 | ~26% | GMInsights |
| Top five brands' combined share | 25% to 30% | GMInsights |
| Razor market, all types, 2024 | $12.54 billion | Grand View Research |
| Razor market, 2030 (forecast) | $15.71 billion | Grand View Research |
| Electric razor segment CAGR | 4.6% (fastest segment) | Grand View Research |
| Wet shave market, 2024 | $19.18 billion | Grand View Research |
| Men's grooming appliances market, 2025 | $7.40 billion | Mordor Intelligence |
| Shavers' share of grooming appliances, 2025 | 42.45% | Mordor Intelligence |
| Online channel CAGR, 2025 to 2031 | 5.55% | Mordor Intelligence |
| North America share of grooming appliances, 2025 | 38.25% | Mordor Intelligence |
Frequently asked questions
Is the electric shaver market growing?
Yes, steadily. GMInsights forecasts about 4.7% annual growth to 2034, lifting the market from $12.4 billion in 2024 to $19.5 billion. Growth comes mainly from Asia-Pacific and from premium, cordless upgrades rather than a surge of first-time users.
Are electric shavers more popular than manual razors?
No, not by unit sales. Blade razors, especially cartridge and disposable formats, still account for the majority of the $12.54 billion razor market (Grand View Research). Electric is the fastest-growing segment, but it remains the smaller share.
Which region buys the most electric shavers?
Asia-Pacific, at roughly $4.2 billion in 2024, led by China at about $1.4 billion (GMInsights). It is also among the fastest-growing regions as grooming habits spread.
Foil or rotary: which sells more?
Foil, with 55.8% of electric shaver revenue in 2024 (Data Bridge Market Research). Rotary is projected to grow faster because it copes better with coarse hair and facial contours.
Who are the biggest electric shaver brands?
Philips, Panasonic, and Braun lead, with Conair and Xiaomi rounding out the top five. Together those five hold 25% to 30% of the global market (GMInsights).
Methodology and sources
We aggregated market data from named industry reports and cross-referenced size and growth figures across at least two firms where possible. Where estimates conflicted, we anchored on the mid-range figure and noted the spread. Electric shaver market-size estimates ranged from about $9 billion to $19 billion for 2024 to 2026, largely because firms define the category differently: some count only dedicated shavers, others fold in trimmers and clippers. Figures older than two years are marked as the most recent available. Primary sources: GMInsights (Electric Shavers Market), Grand View Research (Razor Market; Wet Shave Market), Mordor Intelligence (Men's Grooming Appliances Market), Data Bridge Market Research (Electric Shavers Market), Research and Markets (Shavers Market), and Statista.
More from The Shaving Industry Report: safety razor statistics, wet shaving statistics, razor waste statistics, and men's grooming statistics.
Last updated 13 July 2026. This article is updated quarterly.