The Chronicle

Behind Kronos

Our razor is the result of a lot of decisions: what materials to use, what to cut, what problems were worth solving. Here we explain our reasoning. Design notes, brand stories, and a few opinions about how shaving got this complicated.

The Chronicle

A Table-Napkin Calculation: How Lucrative is th...

The razor and blade business model generates recurring revenue by selling inexpensive handles and high-margin replacement blades. (1) Finding how often people change razor blades Both Dollar shave club (2)...

A Table-Napkin Calculation: How Lucrative is th...

The razor and blade business model generates recurring revenue by selling inexpensive handles and high-margin replacement blades. (1) Finding how often people change razor blades Both Dollar shave club (2)...

Planned Obsolescence: From Lightbulbs to Razors

Both the Phoebus cartel's lightbulbs and modern cartridge razors serve as textbook examples of how companies can manipulate product life cycles for financial gain, often at the expense of both...

Planned Obsolescence: From Lightbulbs to Razors

Both the Phoebus cartel's lightbulbs and modern cartridge razors serve as textbook examples of how companies can manipulate product life cycles for financial gain, often at the expense of both...

Breaking Free from the Cycle: The Cost of Cartr...

Initially, cartridge razors seem like a minor expense, however, the designย subtly locks consumers into an ongoing cycle of purchasing expensive replacements.

Breaking Free from the Cycle: The Cost of Cartr...

Initially, cartridge razors seem like a minor expense, however, the designย subtly locks consumers into an ongoing cycle of purchasing expensive replacements.

Kronos: A Glimpse into the Myth and Legacy

In the tapestry of Greek mythology, Kronos stands as a figure of immense power and complex narratives, embodying themes of time, kingship, and fate.

Kronos: A Glimpse into the Myth and Legacy

In the tapestry of Greek mythology, Kronos stands as a figure of immense power and complex narratives, embodying themes of time, kingship, and fate.